Anodized aluminum in silver or space gray. Here's a video:ġ1:23 am: Apple Watch Sport. Protective compound that strengthens the metal.ġ1:24 am: Our engineers have custom designed a new alloy, 60% stronger than standard alloys, but just as light.ġ1:23 am: Aluminum is not your usual run of the mill aluminum. Tightly controlled amounts of magnesium and zinc are added. Ray aluminum of exceptional purity is first heated to a molten state. After being meticulously formed, each case is machined, buffed and textured with microscopic zirconia beads to achieve a satin finish.ġ1:24 am: This requires precision alloying.
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Video time:ġ1:25 am: This aluminum alloy sets a new standard, both in the way it performs and the way it looks.ġ1:25 am: finely tuned extrusion process creates a uniform surface free of defects. 42mm: $599-$1099.ġ1:27 am: There's a reason stainless steel has long been used to create watch cases.ġ1:26 am: This stainless steel is no ordinary stainless steel. Come with beautiful, custom designed bands, with details like elegant clasps and buckles, that are also made of solid gold.ġ1:29 am: Apple Watch: 38mm $549-$1049 depending on band. Available in select retail stores.ġ1:30 am: Apple Watch Edition: 38mm and 42mm, 18K solid gold. Retail staff is on hand to try them on.ġ1:30 am: April 10, pre-order and preview.ġ1:30 am: Apple Watch Edition is the most beautiful expression of the Apple Watch.ġ1:30 am: Limited quantities. New custom table in retail store where you can see all Apple watches beautiful displayed. We want the world to know that the Apple Watch is coming."ġ1:31 am: Available April 24, Australia, Canada, China, France, Germany, Hong Kong, Japan, United Kingdom and United Statesġ1:31 am: Go, look and experience an Apple Watch in person in one of our retail stores. Pushing all of our products forward and creating a better future.ġ1:32 am: "Incredibly excited about this new family of products for us. What you saw today is years of very hard work in the making.ġ1:33 am: This is what everyone at Apple is focused on. Thank you.ġ1:34 am: I'd like to personally thank all of the Apple team that made today possible.
Apple's online stores around the world are currently down in advance of the event.Īrchive of Live Updates in Reverse Chronological Orderġ1:35 am: Thank you all for coming, it's a privilege to present in front of this group.
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